AURA STUDIO YOGA
As part of a school project, I created the full brand identity for a fictional yoga studio: Aura Studio Yoga. This included the design of a website, a visual identity and style guide, printed materials, a UX/UI analysis, and a digital communication strategy etc…
For the project I developed a clear and consistent editorial direction for social media that reflects the studio’s core values: calm, softness, mindfulness, and accessibility. The Instagram posts combine inspirational content (quotes, calming visuals), educational posts (yoga poses, wellness tips), and promotional material (events, special offers), all presented with a soft color palette, minimalist layouts, and a gentle, supportive tone.
I also created an editorial calendar to organize upcoming content, ensuring a thoughtful balance of post types, communication goals, and seasonal highlights. The goal was to build a serene and engaging presence aligned with the studio’s identity.
INSTAGRAM STORIES
YOUTUBE – TEASER VIDEO
This teaser video for the upcoming opening of Le Chesnay CrossFit was created as part of a school project in 2022. The aim was to build anticipation and engage the local community around the launch of a new CrossFit box. I was responsible for video editing and post-production, focusing on conveying the dynamic and community-driven spirit of the project.
OTHER RECENT PROJECTS
FERGUSON l SHOWCASE WEBSITE
SOCIAL MEDIA
INSTAGRAM – FACEBOOK – YOUTUBE
I have gained valuable experience creating social media content through my work with Chrysalab, Reflectiv Window Films, and school projects like Aura Studio Yoga. This involved designing engaging visuals as well as writing captions and posts. I worked on platforms such as Instagram, Facebook, LinkedIn, and YouTube, adapting both visual and written content to connect with different audiences and support brand communication. The examples shown here focus on Instagram.
I have gained valuable experience creating social media content through my work with Chrysalab, Reflectiv Window Films, and school projects like Aura Studio Yoga. This involved designing engaging visuals as well as writing captions and posts. I worked on platforms such as Instagram, Facebook, LinkedIn, and YouTube, adapting both visual and written content to connect with different audiences and support brand communication. The examples shown here focus on Instagram.